Rolls Royce: 'We don't define ourselves with roaring engines and loud exhausts'
CGTN Europe
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3m 31s
Rolls Royce is not like other car brands.
When the company decided to go electric, as CEO Torsten Muller-Otvos told CGTN, the issue was not about how it might impact costs - "our clients can afford our cars. They have reached that level" - but what it meant for the Rolls experience and the company's responsibility to those beyond its customer base.
Ultimately, Müller-Ötvös says, any company that refuses the shift risks a double whammy of its cars being banned from many cities and the rejection of the next generation of consumers.
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