Accor develops WeChat app for Chinese customers in 'key market'
CGTN Europe
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3m 16s
South China's Hainan province is shaping up to be a new holiday hub in Asia – but could European consumers and sunseekers soon be flocking to the country's "tourism project" on the island? That's the hope of European hotels group Accor, which has invested heavily there.
Patrick Mendes, the company's chief commercial officer, spoke to CGTN Europe about how France views the market potential of China and if the Hainan Free Trade Zone would offer new opportunities for bilateral and regional economic prosperity.
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